Define the market
SiteSmith narrows the ideal accounts, buyer roles, industries, territory, and disqualifiers with the client before any volume enters the process. The output is a written target-account definition that research and sales both use.
The outbound operating system
How SiteSmith turns outreach into a system your team can use.
SiteSmith builds a B2B outbound system in four parts: a target-account definition, dedicated sending infrastructure, operated campaigns, and a reply-routing and handoff process. The build protects sender reputation first, fits the market second, and leaves the client team with a documented way to run it.
The SiteSmith outbound system is built in a fixed order because each part protects the next. The target-account definition comes first, so research and sales use the same list of industries, company sizes, buyer roles, territory, and disqualifiers. Sending infrastructure comes second: dedicated domains and inboxes for one client only, with authentication, verification, suppression, and monitoring configured, and a warmup period before any campaign mail leaves. Campaigns come third, launched at a capped volume with contacts verified right before each send and delivery watched daily. Reply routing comes last and matters most: every reply is classified as interested, objection, referral, wrong contact, later, unsubscribe, or out of office, and the interested ones reach the client's owner within minutes with the original thread attached. The engagement runs in three phases, diagnose and build, launch and learn, and train and transition, and a 60-day review metric is agreed at kickoff.
The four parts of the system
Build the infrastructure
SiteSmith provisions dedicated sending domains and inboxes for each client, never shared with another client or with SiteSmith's own campaigns, then configures authentication, verification, suppression, and monitoring. Sending identities warm before any campaign mail goes out.
Operate campaigns
SiteSmith writes the sequences, launches at a capped volume, watches delivery and replies daily, and revises the market, message, and list from evidence. Contacts are verified right before each send.
Route and hand off
SiteSmith classifies every reply (interested, objection, referral, wrong contact, later, unsubscribe, out of office), alerts the client's owner, and passes the original context so the client team can respond within minutes rather than days.
What the client sees
The build, in the order it happens.
A SiteSmith engagement runs in three phases. Each phase ends with something the client can inspect.
Phase 1: Diagnose and build
The engagement opens with a fit review of the offer, target market, and reply capacity. SiteSmith then writes the target-account definition, provisions the sending domains and inboxes, drafts the campaign copy for client approval, and sets up reply routing into the client's CRM. Warmup runs during this phase, so no campaign mail is sent yet.
Phase 2: Launch and learn
Campaigns start at a capped daily volume. The client sees the same dashboard SiteSmith watches: delivery, bounces, replies by type, and the conversations routed to their team. A 60-day review metric is agreed at kickoff and read at the review, not renegotiated afterward.
Phase 3: Train and transition
SiteSmith runs three one-hour training sessions and a 30-day transition with weekly working sessions, so the client's team can operate reply handling and handoff on its own. The sending domains and delivered copy belong to the client.
What you get
Every important link in the chain.
- Target-account research and list controls
- Dedicated sending setup and deliverability monitoring
- Campaign copy and ongoing operational visibility
- CRM routing, alerts, response workflow, and SOPs
- Training for the people who will work qualified replies
What we do not sell
Noise disguised as a growth system.
SiteSmith does not sell a spreadsheet as a pipeline, does not call a draft workflow proof that a machine is running, and does not promise revenue without evidence. SiteSmith does not sell standalone lead lists; the list is one input to a machine that has to be run.
Start with the question that matters.
The fit call answers one question: are your offer, market, and sales capacity ready for a repeatable outbound system? SiteSmith says no when the conditions are not there.
Book a fit call