Target account engine
SiteSmith selects accounts around the MSP's preferred company size, industries, territory, decision-makers, and service fit, and removes the accounts the MSP cannot serve.
Outbound systems for MSPs
Build a more predictable new-business pipeline for your MSP.
SiteSmith builds the account targeting, deliverability infrastructure, reply routing, and sales handoff that help managed service providers start relevant conversations beyond referrals.
SiteSmith builds outbound systems for managed service providers that have grown on referrals and want a second pipeline source they control. The system targets companies by size, industry, territory, and buying role, and talks about seats, endpoints, service fit, and business outcomes rather than generic IT support. SiteSmith provisions dedicated sending domains and inboxes for the MSP, verifies contacts before each send, and classifies every reply so interested companies reach the MSP's sales owner with the context needed for a fast follow-up. The MSP keeps the process after the build: SiteSmith documents reply handling and handoff, trains the team, and leaves the sending domains and copy with the MSP. This fits an MSP with a proven service, a clear ideal customer, and someone who can work new replies quickly. It does not fit an MSP looking for a lead list or an outsourced closer.
The problem
Your technical delivery can be excellent while pipeline stays unpredictable.
Many MSPs have grown through strong service and referrals. That is valuable, but it can leave new-business growth dependent on a channel the team does not control.
This is a strong fit when
- Your MSP has a proven service and a clear ideal customer.
- Someone can work new replies quickly and professionally.
- You want a system, not a spreadsheet or an outsourced closer.
- You are ready to learn from a measured campaign, not buy a promise.
What gets built
The operating system around new-business outreach.
The SiteSmith outbound system for MSPs is not a list drop. It is the infrastructure and process that make a targeted outreach campaign usable.
Deliverability infrastructure
SiteSmith provisions dedicated sending domains and inboxes for the MSP, with verification, suppression, and monitoring in place before campaigns begin.
Reply and CRM routing
SiteSmith classifies interested replies and sends them to the right person on the MSP's team with the context needed for a fast follow-up.
Conversion assets
SiteSmith writes the campaign messaging and sales materials around the MSP's offer, proof, and target market.
Sales handoff
SiteSmith documents a clear process for working replies and moving the right conversations toward a sales call.
Team training
SiteSmith trains the MSP's team and leaves documentation, so the machine remains useful after the initial build.
How it runs
Start narrow. Protect the sending asset. Learn from evidence.
Map the market
SiteSmith and the MSP define industries, locations, company size, buying roles, and the reasons an account may be a fit.
Build the machine
SiteSmith configures sending, routing, CRM workflow, copy, and reporting before any campaign launches.
Run and learn
SiteSmith watches delivery and replies, then improves the market, message, and process with evidence.
Hand off conversations
The MSP's team receives the context and process needed to move the right replies into sales conversations.
SiteSmith campaign results
Evidence before promises.
Across SiteSmith’s own campaigns, the top-performing cadence has reached a 9.57% reply rate, average reply rate is 4.24%, and bounce rate is 0.5%.
Across SiteSmith-run outbound campaigns, those systems have generated $30M in qualified pipeline.
What this does not mean
These are SiteSmith campaign results, not a promise of MSP outcomes. An MSP campaign must earn its own evidence through its offer, market, data quality, sales process, and response speed.
Questions MSP owners ask
Direct answers before a call.
Is this just an MSP lead list?
No. A list alone does not build pipeline. We build and run the targeting, sending infrastructure, reply handling, CRM routing, and sales handoff around it.
Will you promise meetings or revenue?
No. Results depend on your offer, market, list quality, sales process, and response speed. We set expectations from evidence.
Do we own the system?
Ownership is agreed during setup. Your sending domains and delivered copy are yours. Systems built in your own GoHighLevel account remain in your account.
See what the machine would look like for your MSP.
We will tell you directly whether your offer, target market, and sales capacity make outbound worth building now.
Book a fit call