Proof is only useful when the math is clear.
These figures come from SiteSmith’s own Instantly campaigns. They are a record of what we have measured, not a promise of what any future campaign will produce.
SiteSmith reports four numbers from its own Instantly cold email campaigns, each with a fixed definition. Pipeline generated is the total value of opportunities created by SiteSmith-run outbound, $30M to date. Reply rate is the percentage of delivered prospects who replied: the strongest single cadence reached 9.57%, and the average across all campaigns was 4.24%. Bounce rate is the percentage of attempted sends that could not be delivered, measured at 0.5%. Three qualifications apply to every figure. They are SiteSmith campaign results. Offer quality, market, list quality, deliverability, sales process, and response speed all change outcomes. Past results do not guarantee yours, and SiteSmith does not promise meetings or revenue.
What the numbers mean
Pipeline generated is $30M from SiteSmith-run outbound campaigns.
Reply rate is the percentage of delivered prospects who replied. The strongest cadence reached 9.57%. The average across campaigns was 4.24%.
Bounce rate is the percentage of attempted sends that could not be delivered. The measured rate was 0.5%.
Context matters
- Results are SiteSmith campaign results.
- Offer quality, market, list quality, deliverability, sales process, and response speed all affect outcomes.
- Past results do not guarantee yours.
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